Capital One

chief city unitary Melvin Jackson Professor Shawn Richmond senior Seminar in Business Administration may 31, 2010 Identify and calculate the key environmental forces that nurture immediate strategical implications for upper-case letter iodin. devil key environmental forces that have immediate strategic implications argon political and economic. Legislators have been beat up consumer countenance to reform recognition card policies due to the helplessness thrift. Since so many consumers are without jobs or have taken deliver cuts in the last few years, the ability for them to reinforce their debts is badly diminished. Credit card companies had been charging outlandish worry rate. several(prenominal) class satisfy suits have been filed against Capital One and are still pending. Two of these lawsuits have been filed by State attorney Generals. In 2005 The manganese state attorney generals office sued Capital One, claiming it is misleading co nsumers with promises of fixed interest rates, then(prenominal) hiking their rates as practically as 400 pct (Sullivan, 2005). Customers are being penalized unworthily and are experiencing extreme hikes in interest rates.

President Obama gestural a law that give limit the conditions under which interest rates can increase, where and how credit cards are advertised, more(prenominal) time ordain be rendered for a bill to be paid, and universal default will be eliminated (msn.com). These changes will allow customers to improve their credit place which will improve their abide of credit companies such as Ca pital One. Once the economy improves, thes! e same consumers will think the participation that was most unbidden to work with them and continue to do business with them. Identify and tie the capabilities and weaknesses within Capital One that have immediate strategic implications. One of Capital Ones internal weaknesses is the number of money it allocates on advertise in relation to its competition. The company spent $290.4 million in 2004 for commercials. Market analysts have...If you want to get a full essay, rate it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper