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Monday, April 22, 2019

Coca-Cola Marketing Case Study Example | Topics and Well Written Essays - 250 words

Coca-Cola Marketing - Case Study ExampleIn United States the fuddle has been orient to its targeted market by decribing it zero calorie drink rather than a diet drink. In Australia the drink was promoted by fake front groups. They used graffiti and spamming to promote the product. When they were exposed the cosumer advocates attacked the campaign and formed Coke-Zero Movement. afterwards first five weeks of Coke Zeros entry in Australia the product set a new cross-file by achieving the highest level of household penetration ever for any beverage company in Australia. The achievement of Coke-Zero is the power of the zero percent sugar proposition in response to consumer drink requirements. The company exhibit the impact which new products have when a gap in the market is identified.(Heiman, 1998) Another success of Coke-Zero is because of Coca-Colas bottling form which is their greatest stregths, this system allows the company to conduct their business globally while maintainin g local approach.

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