The Marketing Research Process

As a leading market research adviser you remove been invited to the University Junior College of Malta to give a matchless bit remonstrate to second year commerce students on the following:1.the objectives and purposes of market Research2.the benefits and limitations of selling Research3.the trade Research Process. You are to install flesh out notes for such a presentation. __________________________________________________________Subject for Talk: The objectives and purposes of merchandise Research along with the benefits and limitations of the same subject. The Marketing Research forge allow to a fault be described. Notes Prepared By: Damian ingloriousTarget Audience: University Junior College second year commerce studentsDate: fourteenth March 2005Time: 1:00 pmDuration: 1 hourVenue: Junior College FoyerIntroductionLadies and Gentlemen, good afternoon. initial of all I would exchangeable to take this opportunity to thank your Principal, Mr Muscat, for inviting me t o chatter to you. As he already said, I am Mr Damian Black and I take shape for ?Basic Black? which is a clothing manufacturing company that employs some 300 people. This talk will be about Marketing Research, its objectives, purposes, benefits, limitations and march. Ok then, let?s start!________________________________________Marketing ResearchAs you probably know, Marketing Research is the process where by information is gathered, organized and study and is then utilize to assist managers in decision making.

It besides helps an organization traffic circle and achieve more realistic objectives and identifie s and helps in better lusty consumer needs.! ________________________________________Objectives and Purpose of Marketing ResearchMarketing Research has diverse objectives and purposes and is very cost-efficient if used as it is supposed to be used. These objectives are reached if the trade research process is followed step by step. This process will be discussed further on in this talk. Let?s take a look at these objectives and purposes:?It is a base of operations for decision making ~ through marketing research one establishes a base of information for... If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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