executive Summary Consumer attitudes over the old couple of decades has seen a graft in focus to sound eating and free lading qualifying; societal c beens has also resulted in many people having less(prenominal) time to complot nutritious meals, but having the craving to expression after themselves. This modify in attitude and craving has seen speedy growth and ambition in the feed manufacturing industry, in special fixed meals which flip solutions to consumers, such as nutritionists calorie control, thingamabob and nutrition. This report pass on look at ii study players in the food manufacturing industry; pitch Watchers and McCain salubrious Choice, psychoanalysis of their marketing mix in in particular the lay of their harvest-festival to their tar motor market, pricing, dissemination and promotion. Table of Contents Title pageboy ..1 Executive Summary.......................................................2 Introductio.4 company Profile... ..4 Identification of Strategic line whole.5 Identification and compendium of Products, Markets Served, Customers & Competitors.5 Distribution..8 Analysis of price.
9 Analysis of Promotion system..10 Conclusion11 Reference make..13 Introduction gild is facing an fleshiness epidemic; the market is responding to this societal change which is resulting in fast growth and competition. (Diet Meals, 2004). Two major(ip) players in this area, who are religious offering low calorie, convenient, healthy frozen meals are Weight Watchers and McCain feed (Aust) Pty Ltd. Company Profile Weight Watchers (Australia and impertinent Zealand) Weight Watchers International (WWI) was founded in the US, and is a global provider of weight management. The weight redness program uses a POINTS apprise establishment which Weight Watchers (WW) has reinforced its name and reputation on. The...If you pauperization to get a sufficient essay, order it on our website:
Ordercustompaper.comIf you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment