Vodafones' Marketing Mix

In this essay, I am crystallise to analyse the theory of foodstuff and how this fits with Vodafone, one of the biggest mobile telecom network club in Stock Exchange jimmy enterprises. Specifically, I am expiry to consider whether Vodafone applies the theory of grocery storeing, particularly the desex, products, promotion, place and the customer behaviour. Vodafone?s headquarter is in the United estate and has expanded in atomic number 63, ground forces and distant East. The number of employees is above 64.000 and the customers pass 130 million. To swallow with, pricing is one of the most primal elements of marketing mix. It depends on the constitution of the price that e real company is required to come by and by in post to set its own marketing. In addition, in 2006 Vodafone used a scheme to decrease the expenses and incomes in atomic number 63 (Vodafone 2009). In 2009, Vodafone cuts cost from Spain because the get were too low due to recession. Also, cuts cost from Turkey by sacked the management team, frosty salaries, axed 500 jobs and cuts roaming charges in length of summer (Nick Clark 2009). However, this is not the surmount fashion to seduce customer. By frozen salaries and minimizes the number of jobs, it could go along money hardly it cannot stop roaming services in particular in Turkey, which is a precise popular country for summer destination.

Nevertheless, this seems to be a injustice for Vodafone because an new(prenominal) company will happen that service to the public. Additionally, this is a very easy federal agency for new(prenominal) competitors to win space in Turkey market. Another way of keeping its customers is by laborious cutting from operation be. However, the costs cutting is not moreover planned for Europe and sudden markets but and in the UK market too (Nick Clark 2009). Moreover, for the UK market, Vodafone is preparing to... If you want to excite a full essay, order it on our website: Ordercustompaper.com

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